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E-BUSINESS
STRATEGY AUDIT
Okay, you’ve built your web site and/or invested in other related technologies, but now what?
The Gosselin Internet Group offers you the benefits of a proven process that can help you to clarify your goals and develop a blueprint for generating even more benefits from your technology investments. Talk to us to get the answers you need, and for help in identifying new opportunities.
I-BRANDING
Brand positioning and targeting, logo and corporate identity development, marketing materials and messaging. All of these are elements of successful branding, whether operating offline or online. However, the challenges become even greater when it comes to the integration of web elements with the branding and positioning strategy you’ve already created. Whether just starting your company, seeking a change, or just venturing onto the web for the first time,
Gosselin Internet Group has the resources to creatively, cost-effectively meet all your branding needs.
MARKETING
PLANS (AND IMPLEMENTATION)
There’s no question that a comprehensive, yet fluid, marketing plan is critical to the success of any company, whether large or small. At
The Gosselin Internet Group we offer a broad range of marketing plan services, ranging from an overall plan for your company’s business to a specific “blueprint” for integration of your web initiatives into your overall marketing and promotion strategy. Whether your budget is large or small, we can help you make the marketing decisions to maximize its effectiveness, and win the results you deserve.
SITE
TRAFFIC ANALYSIS
Odds are if you already have a web site you also have access to facts and figures about how your site is performing. However, what do all those numbers really mean? And, even more significantly, how can this information be analyzed and used to improve your marketing and selling efforts? Just ask
Gosselin Internet Group to come up with the answers!
E-MARKETING
These days it isn’t enough to build your presence on the web and then simply hope that your intended audience will somehow find you. It takes a more aggressive effort, combining technology innovation (see Development) and creative campaigns and messaging.
E-marketing services, all with the goal of driving more traffic to your site, and, if applicable, increasing on-site sales, include the following:
ONLINE
ADVERTISING
Consider placing high-impact ads same question as on copy last night…is “banner” really the right term? on non-competitive sites.
Today there are more options than ever before and The Gosselin
Internet Group can help you create and executive a campaign utilizing the latest technologies and techniques, and including tracking results and making any needed adjustments as we go.
E-MAIL
CAMPAIGNS
Want to improve your communication with current clients?
Looking for new ways to alert customers about product changes or product launches?
Ready to promote a particular product or service? Or looking to bring back past customers?
In all these instances and many more, what your business needs is a well-thought out, targeted, and creatively executed email campaign – and now
the Gosselin Internet Group offers all this an more – and at a very affordable price. Email programs are not only cost effective to create, but most are virtually free to deliver. Talk to our talented team to see what we can develop for you.
SEARCH
ENGINE OPTIMIZATION
Today getting listed on search engines is more difficult than ever before, but unfortunately this is still one of the most critical components of any online marketing strategies. Making sure your company comes out on top with the major search engines such as Google, Yahoo and Looksmart, to name just three examples, is both a science and an art. To meet this challenge The Gosselin
Internet Group has created relationships with some of the most affordable SEO experts in the field. Here’s your chance to get on top, and for a fee you’re almost guaranteed to afford.
DIRECTORY LISTING
Thousands of online directories now existed aimed at helping Internet users to somehow make sense of the huge number of sites now available to them. It’s possible to sign-up your business for FREE on many of these, but finding and registering on the right ones can be a time-consuming and arduous process. Why not instead leverage the experience
The Gosselin Internet Group has already accumulated in seeking out the best-of-the-best.
MARKET
RESEARCH
As a client of The Gosselin Internet Group your business can affordably reap the benefits of our years of hands-on experience in all forms of market research.
Depending upon your market needs, we work with you to develop a plan and to utilize the right methodologies to bring you valuable, actionable insights from and about such key groups as clients and customers, as well as providing research on competitors, suppliers, distribution partners, employees, and/or other business partners.
Focusing specifically on the success of your web initiatives, we also have particular expertise is conducting usability testing, working with some of the leaders in this field to provide you with the answers you need to understand how your visitors are interacting with your site, what their likes and dislikes are about their online experience, and new ways to improve your interaction with them.
MARKETING
COLLATERAL AND PRESENTATION DEVELOPMENT
Gosselin Internet Group has experts on hand to help you with the basics of any good marketing program – creating materials both online and offline that reflect and reinforce your brand, communicate clearly with your target audience, and spur your customers to action.
These can include (but are not limited to):
Marketing brochures/pamphlets
Media kits
Web site copy
Banner ads
Email messaging
Direct mail pieces
Product demonstrations
CD-ROM script development
Multi-media presentations
White papers
PUBLIC
RELATIONS
What is one of the top reasons behind business failures? It’s the fact that they failed to capitalize on one of the most efficient ways around to create awareness of their product or service, to build and nurture relationships with their customers, and to actually generate sales. What is it? Public relations of course. Talk to us about what we can do for YOUR business.
ONLINE
ADVERTISING